As recently as 1990 there was virtually no tourism to the Arctic archipelago of Svalbard, Norway. Located in the Arctic Ocean between the Norwegian mainland and the North Pole, Svalbard ("cold edge") was believed to be discovered by the Vikings in the 12th century. It became a base for many Arctic expeditions, then home to whalers and coal miners. Thanks to companies like Hurtigruten, it is now on the map for the world to see.





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